DHAKA AD / GUIDE / PRICING

How much does billboard advertising cost in Bangladesh?

Every advertiser asks the same first question. Most rate lists online are out of date before they are published. Billboard rates in Dhaka move with the season, the site and demand, so a figure from last quarter can mislead you.

This guide explains how each format is priced, what pushes the cost up or down and which extras to expect, so when you ask for a quotation you know exactly what you are looking at. For today's actual rates, call us: it takes minutes.

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LED and static advertising at a Gulshan junction
LED AND STATIC ADVERTISING AT A GULSHAN JUNCTION

01 / PRICING MODELS

The five ways outdoor advertising is priced

FormatHow it is pricedTypical termUsually extra
Static billboardRent per site, driven by size and position12 months (shorter on request)Printing, installation, VAT, AIT
LED billboardCost per minute of airtime, per screen, per dayFrom a few days to monthsContent production, VAT
Metro train screensCost per minute across the in-coach screen network30 daysContent production, VAT, tax, AIT
Airport signYearly rent including maintenance and display tax12 monthsVAT, tax, printing
Outdoor LED installationPer square foot for the screen, plus structureOne-off purchaseCivil work, power, AIT

Static billboards, LED billboards, metro screens, airport arrivals and LED installation each have their own page with full details.

02 / WHAT DRIVES COST

Seven things that move the price

  1. Position: Gulshan, Banani and expressway faces command more than residential streets.
  2. Size: larger faces cost more, though not in a straight line.
  3. Facing: the side that meets heavier or slower traffic is worth more.
  4. Term: longer bookings usually lower the effective monthly cost.
  5. Season: Eid, Pohela Boishakh, year-end and election periods push demand up.
  6. Illumination: neon, lit and LED formats cost more than printed boards.
  7. Package: combining several faces or formats often unlocks a better rate.

03 / THE FINE PRINT

Costs that are often left out

  • Printing of the billboard skin is normally separate from the rent.
  • Installation and any re-installation if you change artwork mid-term.
  • VAT, tax and AIT are usually quoted on top of the media rate.
  • Foreign remittance tax may apply if payment comes from abroad.
  • Content production for LED and metro screens.

Our quotations show media, printing, installation and taxes as separate lines, so nothing appears later.

04 / PAYMENT

How payment usually works

Typical structures are an advance with the work order and the balance staged across the term for static boards, 100% advance for 30-day metro campaigns, and an advance plus balance after installation for yearly airport signs. Approved artwork is due about 72 hours before a static board goes up, and about five days before a metro campaign airs.

05 / GET MORE FOR LESS

How to get the best rate

  1. Book early for Eid and year-end.
  2. Be flexible on the exact face: a nearby alternative can be cheaper and just as visible.
  3. Combine formats: a static board plus an LED screen on the same route.
  4. Take a longer term where you can.
  5. Ask us to compare three options side by side.

QUICK, STRAIGHT ANSWERS

Questions buyers ask before they call

What is the price of a billboard in Dhaka?

There is no single price. A static billboard in Dhaka is usually rented by the year at a rate set by its position, size, facing and demand, with printing, installation and taxes on top. Call 01840 860 284 for today's rate on a specific site.

How is LED billboard advertising priced in Bangladesh?

LED billboards are sold as airtime: a cost per minute per screen, for a minimum number of minutes each day (often 60), across the dates you book. Premium junctions cost more per minute than secondary locations.

How much does metro rail advertising cost in Dhaka?

Metro in-coach screen campaigns are priced per minute of screen time across the network, usually for 30 days, with full payment in advance and VAT, tax and AIT on top. Call for the current per-minute rate.

Is VAT included in billboard rates?

Usually not. Rates are normally quoted excluding VAT, tax and AIT, which are added in the quotation.

Why don't you publish a rate card?

Because rates and availability change week to week, and a published list would mislead you. A two-minute call gets you today's rate and dates for the exact sites you want.

KEEP EXPLORING

Compare before you commit

THE NEXT MOVE IS YOURS

Your audience. Your area. Your dates.

Three answers are all we need. You get a shortlist of real placements, current availability and a clear quotation, usually the same day.