DHAKA AD / GUIDE / CREATIVE

LED billboard artwork specifications: get your file right first time

A file in the wrong shape gets stretched, cropped or rejected, and your campaign starts late. Here are the specifications we see most often, and the checks that save you a reprint or a re-edit.

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Close view of a building-mounted LED billboard
CLOSE VIEW OF A BUILDING-MOUNTED LED BILLBOARD

01 / RESOLUTIONS

Common screen resolutions

Screen typeResolutionOrientation
Most roadside LED screens1920 × 1080Landscape
Portrait screens (e.g. Police Plaza)1080 × 1920Portrait
Tall LED faces (e.g. Banani U-Loop)1152 × 1536Portrait
Small entry-gate screens640 × 960Portrait
Giant façade (e.g. SKS Tower)3840 × 2160Landscape

Each location page lists its own reference resolution. Confirm the final value with us before export.

02 / RULES

Creative rules that survive the street

  • Brand visible in the first second and the last.
  • One message per spot, five to seven words on screen at once.
  • Big, high-contrast type; nothing thinner than a bold sans.
  • No essential information in sound; most screens are silent.
  • Leave a safe margin around the edges.

03 / DEADLINES

When to send files

  • LED billboards: ahead of the start date, after we confirm the specification.
  • Metro train screens: approved content about five days before airing.
  • Static billboards: approved artwork about 72 hours before installation.

QUICK, STRAIGHT ANSWERS

Questions buyers ask before they call

What resolution are LED billboards in Dhaka?

Most are 1920 × 1080 landscape, but portrait screens of 1080 × 1920 and 1152 × 1536, small 640 × 960 screens and a 3840 × 2160 façade also exist. Always confirm for your specific screen.

What file format do LED billboards use?

MP4 video is the standard reference format for LED billboards in our network.

Can you make the LED video for me?

Yes. We can design and edit the spot to the exact specification of every screen in your campaign.

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